Raimundas

I love marketing, I love my dog, I love my wife.
Talk to me about marketing and I will love you too.

Pučkus

FOLLOW ME ON SOCIAL MEDIA:

I LIKE MARKETING

2024

Device Campaign Specialist
Full-time (maternity cover)
Mar 2024 - Oct 2024

Responsible for coordinating all equipment marketing campaigns:
- Working with multiple agencies;
- Making sure the stakeholders and shareholders are happy;
- Initiating all device campaigns and coordinating them across multiple teams like commercial, retail, digital, media planning, CRM;
- Handling 5-10 campaigns simultaneously, including those with TV, OOH, radio, digital, retail activities. Total 65 campaigns done over 7 month period.
... and more

And here's my work life so far:

2019-2021

2021-2024

Want to read more? Check out my

Marketing Project Lead
Full-time
Dec 2021 - Mar 2024

Responsibilities for 15 brands in 15 countries:
- TV advertising offers and creatives;
- Radio advertising and creatives;
- OOH advertising and creatives;
- Influencer marketing;
- Brand guidelines/social proof;
- Internal communication.
... and more

Visual Content Editor
Full-time
Sep 2020 - Nov 2021

Day-to-day photo editing for multiple brands like adventures.is, adventures.com, intotheglacier.is, yourdaytours.is and others. Had some opportunities on practicing video editing, graphic design, a bit of email marketing, and a few projects with UI/UX design. Side projects were email templates for CRM and complete new design for yourdaytours.is while working together with developers.

What I've learned from there?
- Most importantly, learned the value of good team communication and atmosphere, how does it all affects productivity.
- Touched some new aspects of email marketing, brand personas, social media trends and content creation.
- Had a great opportunity to practice UI/UX design for in-web product filter systems and re-made website designs for two existing brands.

Marketing Manager
Part-time
2013 - 2020

Family business - UAB bravoras "Apynys" was founded in 2013 by my father and brother, so naturally I've worked there too. I've spent a few summers there in 2014 and 2015 as a beer brewing worker. Later we renamed the company to Apynys Brewing to start exporting to other countries. In 2019 through 2020 I've worked there full time making pitches to B2B clients, creating video/photo/social content, managing the website, curating tap takeovers, presentations, new collaborations and many more things. I've also gotten us 5 export countries in just 3 months by using the power of DM's. Since a successful exit in 2020, the brewery is now named greenmonster.lt.
Feel free to ask me about this period as we were one of the first ones in Lithuania to start the craft beer revolution.

Marketing Specialist
Part-time
Mar 2020 - Sep 2020

Social media, communication with B2B partners, complete website redesign (together with a UI/UX designer), project management.

What I've learned from there?
- First experience with a remote job (first 3 months).
- First proper complete web redesign project in collaboration with developers and UI/UX designer.
- Learned about a completely new market - queue management.
- Started to better understand collaborative work between partners and suppliers.

LinkedIn page.

FOREVER OPTIMISTIC

One of my previous employers said "You overhype the team". Well maybe I am. Maybe I want us to stay young and naive. Maybe I want us to be the team that is always improving by not being afraid to try new things.

EDUCATION

2015-2016
UNFINISHED Bachelor, Aleksandras Stulginskis University, Logistics & Sales.

2012-2015
Kaunas "Saulės" gymnasium

OTHER

2024.2 - now
Turing College, Digital Marketing & Analytics
I am still left with around one month of studies.

This also included Google certificates:
- Google Ads - Measurement Certification
- Google Analytics Certification
- Google Ads Search Certification
- Google Ads Display Certification
- AI-Powered Performance Ads Certification
- Google Ads Creative Certification
- Google Ads Video Certification
- Google Ads Apps Certification
- Google AI Essentials
- Foundations of Digital Marketing and E-commerce

*With all these fancy certificates in mind, I would still say I am not a performance marketer.